Can you tell me why someone would buy from you instead of your competitor?
Ready? Go!
We can all answer that question when we sit down and really think about it, but what about when you have to answer that question quickly?
It’s shocking how many business owners are unable to do this effectively.
If you’re going to sell effectively, you have to be able to communicate your differentiators clearly and efficiently.
If you’re one of the business owners, entrepreneurs, or salespeople who struggle with this then start by writing it down.
Write down why someone would buy from you instead of your competitor and start living and breathing that differentiating statement.
If you can communicate your differentiators more effectively than your competitors, your sales will increase.
It’s inevitable.
Until next time,
Mitch
Create. Connect. THEN Close🤝
The Mitchell Louis 